Sherweb makes Ireland its European HQ as MicroWarehouse is rebranded

Sherweb is folding MicroWarehouse into its global brand and making Ireland its European headquarters as it pushes deeper into the UK and Ireland. The move comes after double-digit Ireland growth, a new UK expansion, and a $125 million investment from Investissement Québec to fund further international growth.

Why it matters: - Sherweb is turning Ireland into its European base as it scales in two markets with more than 15,000 managed service providers. - The move gives Sherweb a larger local footprint in a region where MSPs are adding cybersecurity, cloud, and AI support demands. - The rebrand also signals Sherweb’s push to operate as one global brand across Canada, the U.S., Ireland, and the UK.

What happened: - Sherweb said MicroWarehouse, its Ireland-based IT solutions provider, is now operating under the Sherweb name after the acquisition completed in 2024. - The company said the transition marks the next phase of its international expansion strategy. - Sherweb said Ireland will serve as the company’s European headquarters. - Sherweb said it expanded into the UK earlier this year. - Sherweb also secured a $125 million investment from Investissement Québec to support continued global expansion.

The details: - Sherweb said the Ireland business has delivered double-digit growth since the acquisition, driven by demand from MSPs in the region. - Sherweb now says it serves more than 7,500 MSPs worldwide. - The company said it combines a global marketplace with local expertise across Canada, the U.S., Ireland and the UK. - Sherweb said it is building on MicroWarehouse’s Microsoft experience, including seven Microsoft Partner of the Year recognitions in Ireland over the past decade. - Sherweb said it is adding more than a dozen roles across business development, partner success, technical support, AI and cybersecurity. - Sherweb said customers who worked with MicroWarehouse will keep the same local team and points of contact. - Those customers will also retain access to the same hardware offerings and services. - Sherweb said customers will gain expanded access to its global marketplace and partner ecosystem. - Sherweb said its work with Huntress made it the company’s first global distribution partner. - Sherweb’s MSP partners support the IT needs of more than 100,000 companies. - Sherweb’s portfolio includes cloud licenses, digital services, productivity, cybersecurity, infrastructure, backup, AI-driven solutions, professional services, helpdesk, outsourced support and managed cloud services.

Between the lines: - Sherweb is betting that MSPs want fewer vendors and more outside help managing fast-growing technology demands. - The company is using the MicroWarehouse brand change to deepen its regional presence without losing local relationships. - The Customer Zero approach suggests Sherweb wants to position its own internal AI use as proof that MSPs can adopt the technology with less risk.

What’s next: - Sherweb plans to keep investing in Ireland as it expands its international footprint. - The company will continue hiring for the new regional roles as it builds out operations in the UK and Ireland. - Sherweb said it will keep giving partners local support while adding more global capabilities. - Sherweb said its broader goal is to help MSPs succeed alongside the businesses they support.

The bottom line: - Sherweb is moving from acquisition mode to integration mode, using Ireland as a springboard for broader European growth.