Professional beauty services market seen reaching $348.4 billion by 2031

The global professional beauty services market is projected to grow from $211.5 billion in 2021 to $348.4 billion by 2031, driven by urbanization, changing lifestyles, and rising demand from both women and men. Asia-Pacific led the market in 2021, while LAMEA is forecast to post the fastest growth through 2031. Why it matters: - The market reflects how personal care has shifted from discretionary spending to a routine part of modern lifestyles. - Growth in services such as hair care, skin care, nail care, and massage points to broader consumer demand for convenience, wellness, and appearance-focused treatments. - The category is expanding beyond women, with rising male demand adding a new growth engine. What happened: - Allied Market Research said the global professional beauty services market generated $211.5 billion in 2021. - The same report projects the market will reach $348.4 billion by 2031. - The forecast implies a compound annual growth rate of 4.8% from 2022 to 2031. - The report covers the market by service, age group, and region. - The report includes a sample download at Download Sample Report . - The report includes a purchase inquiry option at For Purchase Enquiry . The details: - Urbanization, evolving lifestyles, and growing demand for hair highlights are listed as key growth factors. - Nail care has become a stronger growth area, including nail extension, nail art, and related treatments. - Consumers are also shifting toward personal care products and services tied to wellness and self-image. - Men are increasingly using skin care, sun care, and hair care services. - The report cites higher demand for skin care, hair care, nail care, and massage services as a driver of employment in related occupations. - Those occupations include barbers, hairdressers, hairstylists, cosmetologists, manicurists, pedicurists, skin care specialists, and massage therapists. - The report says eco-friendly and natural cosmetic items are gaining traction. - Online appointment booking platforms are also boosting demand. - Hair services in the report include hair cutting, hair coloring, and other services. - Skin services include skin care, injectables, makeup, and other offerings. - Nail services include manicure and pedicure, nail extension, and other services. - Merchandise sales are also part of the market segmentation. - The report notes that nail services gained momentum through frequent color changes, gel manicures, extensions, and designs popularized by celebrities and influencers. - Skin care services now include treatments such as peels, microdermabrasion, and ultrasonic technology. - Massage services are increasingly available in high-foot-traffic locations such as malls and airports. - Eyelash extension has emerged as a specialized service in the category. - Hairdressing-related products and services in Ireland reached $1.20 billion in 2019, according to the Hair and Beauty Industry Confederation Ireland. - The U.S. Bureau of Labor Statistics is cited as saying demand for hair, skin, nail, and massage services will continue to support the market. - The report lists leading market players including Tommy Gun’s Original Barbershop, Lakme Salon, Drybar, Floyds 99 Holdings, LLC, Regis Corporation, Toni&Guy, Seva Beauty, Deka Lash, Kao Corporation, Bariks Luxe Salon, Beauty Connection Spa, John Barrett, Maison de Joelle, L’Oréal Professionnel, and Fantastic Sams Franchise Corporation. Between the lines: - The forecast suggests consumers are spending more on routine maintenance and specialized beauty treatments, not just occasional salon visits. - The fastest-growth opportunities appear tied to service diversification, digital booking, and expanding male participation. - Regional growth is uneven, with mature markets and emerging markets moving at different speeds. What’s next: - Asia-Pacific is expected to remain the largest regional market through the forecast period. - LAMEA is projected to grow the fastest at a 7.4% CAGR from 2022 to 2031. - Stakeholders in LAMEA are increasing marketing and advertising to raise awareness of professional beauty services. - Salons and service providers are likely to keep expanding offerings in nail, skin, and specialty services to capture demand. The bottom line: - Professional beauty services are evolving into a broad, global consumer category with steady growth, expanding male demand, and strong regional opportunities.